Hello
Welcome to the home of heritage celebration
Indigenous communities possess a shared identity woven together through collective geography, memories, language, and values, which shape a distinctive culture. Martin’s writing and photography capture the unity and trust built by heritage while celebrating the way of life variations between different peoples. Vive la différence!
We hope this evolving collection exploring nationhood inspires and uplifts you.
Photo Essays
In the monthly ‘Incredible Journey’ newsletter, Martin creates insightful photo essays that blend destination writing with documentary photography to showcase national folklore, heritage and culture.
Fine Art Gallery
The companion photo gallery includes images from Martin's travels that complement his essay themes. For instance, the India Collection showcases rural ecology, the Indochina Collection emphasises village traditions, and the England Collection highlights inherited culture.
Martin Urch
British Photographer | Writer | Trustee
Meet Martin, a retired British commercial photographer known for his storytelling gift. His commercial images don't just capture moments; they have globally promoted brands. Martin's visceral advertising imagery has brought life and emotion to corporate publications and giant billboards. He has visited over 50 countries and met with people who fed his passion for culture and self-discovery, which he shares on this website.